The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Nikki May on Mastering Social Media, Storytelling, and Overcoming Camera Shyness
Katherine Martin-Fisher introduces Nikki May, exploring her journey into social media and the rise of her digital marketing career. Nikki shares the importance of processes and creating ideal client avatars in business. She delves into storytelling and content creation strategies, highlighting the influence of mentors and addressing social media misconceptions. Nikki discusses common mistakes and offers advice on overcoming camera shyness, alongside tips for effective visual content creation. She shares her passion for work and the importance of bridging generational gaps in social media. The episode wraps up with Nikki's final advice, contact information, and gratitude for her insights.
Key Points
- Understanding and implementing effective social media processes can significantly streamline your digital marketing efforts and yield better results.
- For small businesses, especially those with fewer than 10 employees, personal branding and storytelling are crucial for creating a relatable and engaging social media presence.
- Being willing to step out of your comfort zone, especially in front of the camera, can greatly enhance your ability to connect with your audience and grow your business.
Chapters
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Transcript
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