Yvette Estime on Sustainable Fashion, Entrepreneurship, and the Art of Clothing Care
Katherine Martin-Fisher introduces Yvette Estime, exploring her background and passion for art and fashion. Yvette shares the concept behind her brand, Dirty Celebrity, emphasizing its focus on sustainability. They discuss the challenges and lessons learned in sustainable fashion entrepreneurship, highlighting the importance of educating consumers on clothing care. The episode provides information on how to contact Yvette and details about her products. Closing remarks offer appreciation for Yvette's insights and contributions.
Key Points
- Early life experiences, like selling candy at school and visiting Fifth Avenue shops, shaped Yvette Estime's entrepreneurial spirit and love for fashion.
- Dirty Celebrity focuses on sustainability by using deadstock materials and repurposing cast-off items to create unique fashion pieces, challenging the trend-focused industry.
- Educating consumers on proper clothing care and the importance of sustainability can significantly extend the lifespan of garments and reduce landfill waste.
https://www.linkedin/yvetteestime https://www.instagram.com/dirty_celebrity https://www.tiktok.com/@dirty_celebrity
Biography Yvette Estime started Dirty Celebrity with her twin sister, Eva, in 2020 after 6 years in a toxic corporate landscape. The twins were born in NYC and lived in Spanish Harlem (aka El Barro) but now called East Harlem. They were the children of immigrants, a Hispanic father and a Jamaican mother. Their father was self employed and sowed the seeds of entrepreneurship early allowing us to sell candy at school and learn how to monetize our talents. Our mother took us to the 5th Ave shops during the weekend that fostered our love of fashion. We later moved to Miami to escape the hardships of our neighborhood at 12 years old and fell in love with thrifting and the bold colors of Miami nightlife. While living in Florida, Yvette completed her Masters in Psychology as her parents steered her away from an artistic career (as immigrant parents do). During the great recession, it became hard to sustain income in Florida and we moved to NJ. In NJ, we thrived but the nagging feeling that we were missing out on our true calling grew especially during the pandemic where we had multiple brushes with Covid. We decided to throw caution to the wind and follow our hearts to launch Dirty Celebrity in 2020 informally and then put our LLC through in December of 2021. We won numerous accolades during the 3 years including: 2020 Klarna Initiative 2021 Luminary Fellowship (co-working space) 2022 PNC x Corulus Venture fund 2023 Selfmade Fellowship 2023 Elaine Gold Foundation Launchpad by the CFDA and Accessories Council
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Transcript
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