Chandler Lyles on Marketing Strategies, Business Transitions, and Lessons from Failures
Katherine Martín-Fisher welcomes Chandler Lyles to discuss his journey into entrepreneurship and the lessons learned from past business failures, leading to the creation of High Beam Marketing. They explore various marketing strategies, insights, and the challenges of branding and website optimization. Chandler shares his approach to tackling new business problems and compares organic versus paid social media marketing. The conversation highlights the importance of navigating business transitions, mentorship, and the significance of taking action and building a strong team. Chandler offers his perspective on the debate between marketing agencies and in-house marketing, and the episode concludes with ways to connect with him and a call to action.
Key Points
- Understanding that business is an infinite game with no finish line helps entrepreneurs focus on enjoying the journey rather than just aiming for end goals.
- Finding the right people for your team and putting them in the right roles is crucial for scaling your business and solving most business problems.
- Specializing in specific marketing areas, rather than trying to do everything, can lead to better results and more effective use of marketing dollars.
Chapters
| 0:00 | |
| 1:21 | |
| 4:21 | |
| 6:28 | |
| 9:14 | |
| 11:05 | |
| 15:37 | |
| 22:57 | |
| 25:59 | |
| 29:16 | |
| 31:26 | |
| 34:00 |
Transcript
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