The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Sarah Webb on professional financial support, Webb CFO's methods, and the importance of cash flow
Katherine Martin-Fisher talks with Sarah Webb about her trajectory in the accounting sector and the significance of financial assistance in business. They discuss the operational structure of Webb CFO, common financial hurdles businesses encounter, and the influence of mentorship on Sarah's career. The conversation also includes insights into client operations at Webb CFO and ends with an emphasis on cash flow's critical role in business.
Key Points
- Sarah Webb, a CPA and fractional CFO, describes her role as providing small businesses with high-level financial guidance and support without the need for full-time employment, filling a critical gap in budgeting, forecasting, and strategic planning.
- Sarah emphasizes the importance of recognizing when a business owner needs professional financial help, particularly when there is a discrepancy between perceived profits and actual cash flow, and during significant transitions such as selling the business or passing it to the next generation.
- With a focus on cash flow management and a philosophy of firm but fair collections policies, Sarah highlights the critical nature of cash flow in a business's success and the value of having an expert analyze and improve financial processes and strategies.
Chapters
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| 1:33 | |
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| 5:57 | |
| 8:36 | |
| 10:50 | |
| 12:09 | |
| 13:29 |
Transcript
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