The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Lisa Apolinski on Storytelling, Overcoming Setbacks, and Building Business Success
Katherine Martín-Fisher introduces Lisa Apolinski, who shares her storytelling journey and its profound impact on business. They discuss the significance of storytelling in business, highlighting client success stories and transformations. Lisa reveals strategies for overcoming business setbacks and details her client onboarding and development process. The conversation emphasizes the role of mentors and community in achieving business success. The episode concludes with information on how to contact and work with Lisa Apolinski.
Key Points
- Authentic storytelling fosters genuine connection and trust with clients, making it crucial for personal branding and business success.
- Clarity in one's niche and the problem they solve is essential for attracting the right opportunities and clients.
- Investing in personal branding, through actions like writing a book or engaging in public speaking, can significantly enhance one's authority and credibility in their field.
Chapters
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Transcript
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