The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Peter Bray on Storytelling, AI, and Transforming Businesses Through Digital Presence
Katherine Martín-Fisher welcomes Peter Bray to explore his career evolution and the transformative power of storytelling in business. They discuss the essence of business storytelling, focusing on client transformations and overcoming challenges. Peter shares client success stories and insights on engaging with his services. The conversation delves into leveraging AI for effective storytelling and identifying target audiences, highlighting Peter's ideal clients. They also discuss enhancing digital presence through website development. The episode wraps up with key takeaways, final tips, and encourages listener engagement with Peter's insights.
Key Points
- Storytelling should focus on the client's transformation, using their own language to make the message resonate deeply.
- Actors transitioning into marketing can leverage their storytelling skills to create impactful and engaging marketing strategies.
- Business owners often struggle to articulate their story, and identifying the right language from customer feedback can make all the difference.
Chapters
| 0:00 | |
| 1:21 | |
| 5:23 | |
| 10:12 | |
| 12:16 | |
| 13:39 | |
| 17:13 | |
| 22:16 | |
| 23:11 | |
| 24:52 |
Transcript
Loading transcript...
- / -