The Beyond Business Podcast
The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Katherine Martín-Fisher

Bill Blankschaen on Storytelling's Role in Leadership, Culture, and Living Authentically

S2 E97 • Apr 7, 2025 • 30 mins

Katherine Martín-Fisher engages in a conversation with Bill Blankschaen, delving into his early life and passion for storytelling. Bill shares key lessons from stepping into the unknown and discusses how identifying and serving the ideal client has shaped his journey. The dialogue highlights the impact of mentors and coaches on Bill's success and explores the power of cohesive storytelling in business. Bill reflects on storytelling's influence on culture and client breakthroughs, as well as its integration into corporate leadership. He offers personal and professional insights into his legacy and concludes with thoughts on living authentically. The episode wraps up with ways to connect with Story Builders and Katherine's closing remarks.

Key Points

  • Embracing your own story can transform your life and business, unlocking new opportunities and perspectives.
  • A cohesive and compelling story helps build trust, both internally within company culture and externally with clients and customers.
  • Greatness begins with living your authentic story, not just in business but in aligning your personal and professional life for a greater impact.
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