The Beyond Business Podcast
The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Katherine Martín-Fisher

Serge Krjatian on Storytelling in Videography, Overcoming Camera Shyness, and Relatable Marketing Strategies

S2 E112 • May 29, 2025 • 50 mins

Katherine Martín-Fisher introduces Serge, who shares his journey from a career in car sales to becoming a videographer, emphasizing the power of storytelling in business. Serge discusses finding ideal clients and overcoming camera shyness, offering practical advice for those new to being on camera. They delve into the importance of consistent messaging in video content and explore the Hook, Story, Offer framework. Serge highlights the value of relatability in marketing and provides tips for starting video content creation. He also shares insights on self-assessment in videography and his future plans. The episode concludes with information on connecting with Serge and Katherine’s final remarks, encouraging audience engagement.

Key Points

  • Effective storytelling in videos involves understanding your audience and communicating in a relatable manner to keep them engaged.
  • Overcoming camera shyness and judgment is crucial for creating authentic and impactful videos that resonate with viewers.
  • Consistently watching and analyzing videos can provide valuable insights and inspiration for improving one's own video content and communication skills.
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