The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Jeffrey Roe on Community Engagement, 9/11's Impact, and Evolving from Entrepreneur to Mentor
Katherine Martín-Fisher sits down with Jeffrey Roe to explore his journey from a New Yorker affected by 9/11 to an influential figure in community management. They discuss the shift from community challenges to social media, highlighting a case study on the Facebook Watch show "Returning the Favor." Jeffrey shares insights on how podcasting enhances community engagement and speculates on future trends in community management. The discussion covers identifying the ideal client and making a significant impact through community efforts. Jeffrey also reflects on his evolution from entrepreneur to mentor, offering ways to connect with him. The episode wraps up with Katherine's closing thoughts.
Key Points
- Community management focuses on building authentic and meaningful relationships with current customers, while social media management aims at brand awareness and customer acquisition.
- Effective community management can significantly reduce customer churn by offering genuine value and fostering trust rather than constantly pushing sales.
- Small to medium-sized businesses, especially those owned by BIPOC communities, can greatly benefit from community management by enhancing customer retention and driving sustainable growth.
Chapters
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Transcript
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