The Beyond Business Podcast
Join Katherine Martin-Fisher as she speaks with Entrepreneurs who share their challenges, successes, and what helped them make their company into a business worth having while balancing the life that they truly enjoy.
Don Lazzari on Building Customer-Centric Teams and Effective Sales Strategies
Katherine Martín-Fisher introduces Don Lazzari, who shares insights into his company's mission and team structure. Don discusses the challenges he has faced in business and the valuable insights gained from clients. He delves into techniques for recruiting effective salespeople and emphasizes the importance of training sales teams and marketing. The conversation highlights the significance of building a customer-centric organization, offering final advice on avoiding micromanagement. The episode wraps up with closing remarks and provides Don's contact information for further engagement.
Key Points
- Believing your product is inherently superior can be a major pitfall for new companies, as they often underestimate the perceived risk to buyers.
- High-performing sales teams require a dedicated marketing effort to create interest and a supportive organizational structure that removes barriers to their success.
- Hiring individuals who exhibit intrinsic drive and accountability is crucial, as these traits often distinguish top performers from the rest.
Chapters
| 0:00 | |
| 2:46 | |
| 7:51 | |
| 10:10 | |
| 13:45 | |
| 16:47 | |
| 19:30 | |
| 21:50 |
Transcript
Loading transcript...
- / -